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| Exchange: |
N/A |
| Security
Type: |
Common |
| Shares
Out: |
2,800,000 |
| Market
Cap: |
15.06(M) |
| Last
Volume: |
0 |
Avg
Vol: |
0 |
| 52
Week Range: |
$2.08 - $32.51 |
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| Level
I Sector: |
N/A |
| Level
II Sector: |
N/A |
| Level
III Sector: |
N/A |
|
Member Indexes:
|
Rankings:
|
|
| Insider 3 Months : - |
| Insider 6 Months : - |
| Insider 3/6 Months : - |
|
| Guru Rank Number : - |
| Guru Rank Value : - |
| Guru Occurances : - |
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Company Profile Direct Digital Holdings is a holding company. Through its subsidiaries, Co. is an end-to-end, programmatic advertising platform focused on providing advertising technology, campaign improvement and other solutions to markets on both the buy- and sell-side of the digital advertising ecosystem. Co.'s subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP™. Co.'s subsidiary, Huddled Masses, LLC, is the platform for the buy-side of its business. Co.'s subsidiary, Orange142, LLC, includes overall programmatic buy-side advertising platform and improves its offerings across multiple industry verticals such as travel.
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D/I:
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D
is for direct shares.
I is
for indirect shares.
D/I
refers to the Direct or Indirect
shares traded vs. held. |
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Forms:
|
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|
A
Form 4 is a form filed
by an insider to indicate a change
in ownership.
A Form
3 is a form filed by
an insider to indicate an
initial ownership of a security. |
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3m +/-:
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|
This
represents the company's 3 month
price change. The initial price
is based on the closing price
of the stock on the day the transaction
took place. Purchases & sales
are viewed as long & short
positions respectively.
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Actions:
|
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|
| B |
Buy |
| S |
Sell |
| OE |
Option
Exercised |
| A |
Acquired |
| D |
Disposed |
| AB |
Automatic
Buy |
| AS |
Automatic
Sell |
| IO |
Initial
Ownership |
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|
Download:
|
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|
Download only Transactions
Forms. (Default)
Download
only Summary Infomation.
Download
both Transactions and Summary Data
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| |
| |
Summary (Direct Transactions Only)  |
3 Months |
6 Months |
12 Months |
24 Months |
| Total Shares Bought |
0 |
0 |
0 |
0 |
| Total Buy Value |
$0 |
$0 |
$0 |
$0 |
| Total People Bought |
0 |
0 |
0 |
0 |
| Total Buy Transactions |
0 |
0 |
0 |
0 |
| Total Shares Sold |
0 |
119,278 |
119,278 |
179,278 |
| Total Sell Value |
$0 |
$1,289,938 |
$1,289,938 |
$1,477,738 |
| Total People Sold |
0 |
1 |
1 |
1 |
| Total Sell Transactions |
0 |
2 |
2 |
3 |
| End Date |
2024-02-01 |
2023-10-31 |
2023-05-02 |
2022-05-02 |
|
| Filer's Name |
Relation Title |
Off-Dir-10% |
Tran. Date |
Form |
Action |
Price |
Mkt Value |
D/I |
Shares |
Holdings |
Rank
|
|
|
| 3m +/- |
|
|
Form |
  Walker Mark D |
Chairman and CEO |
• • • |
2024-03-18 |
4 |
D |
$28.87 |
$167,533 |
D/D |
(5,803) |
32,058 |
|
- |
|
| Smith W Keith |
President |
• • • |
2024-03-18 |
4 |
D |
$28.87 |
$167,533 |
D/D |
(5,803) |
32,058 |
|
- |
|
| Lowrey Maria Vilchez |
Chief Growth Officer |
• – – |
2024-03-18 |
4 |
D |
$28.87 |
$80,259 |
D/D |
(2,780) |
10,053 |
|
- |
|
| Pillai Anu |
Chief Technology Officer |
• – – |
2024-03-18 |
4 |
D |
$28.87 |
$85,484 |
D/D |
(2,961) |
10,435 |
|
- |
|
| Diaz Diana P |
Chief Financial Officer |
• – – |
2024-03-18 |
4 |
D |
$28.87 |
$44,951 |
D/D |
(1,557) |
3,694 |
|
- |
|
| Walker Mark D |
Chairman and CEO |
• • • |
2024-03-11 |
4 |
A |
$0.00 |
$0 |
D/D |
22,505 |
37,861 |
|
- |
|
| Lowrey Maria Vilchez |
Chief Growth Officer |
• – – |
2024-03-11 |
4 |
A |
$0.00 |
$0 |
D/D |
10,090 |
12,833 |
|
- |
|
| Pillai Anu |
Chief Technology Officer |
• – – |
2024-03-11 |
4 |
A |
$0.00 |
$0 |
D/D |
9,002 |
13,396 |
|
- |
|
| Diaz Diana P |
Chief Financial Officer |
• – – |
2024-03-11 |
4 |
A |
$0.00 |
$0 |
D/D |
5,251 |
5,251 |
|
- |
|
| Smith W Keith |
President |
• • • |
2024-03-11 |
4 |
A |
$0.00 |
$0 |
D/D |
22,505 |
37,861 |
|
- |
|
| Locke Mistelle |
Director |
– • – |
2024-01-25 |
4 |
D |
$11.68 |
$20,078 |
D/D |
(1,719) |
5,527 |
|
- |
|
| Locke Mistelle |
Director |
– • – |
2024-01-16 |
4 |
OE |
$0.00 |
$0 |
D/D |
7,246 |
7,246 |
|
- |
|
| Smith W Keith |
President |
• • • |
2023-12-12 |
4 |
S |
$10.22 |
$422,577 |
I/I |
(41,348) |
130,722 |
|
26% |
|
| Smith W Keith |
President |
• • • |
2023-12-11 |
4 |
S |
$11.13 |
$867,361 |
I/I |
(77,930) |
172,070 |
|
36% |
|
| Direct Digital Management, Llc |
10% Owner |
– – • |
2023-12-05 |
4 |
D |
$0.00 |
$0 |
D/D |
(410,000) |
0 |
|
- |
|
| Direct Digital Management, Llc |
10% Owner |
– – • |
2023-12-05 |
4 |
A |
$0.00 |
$0 |
D/D |
410,000 |
410,000 |
|
- |
|
| Smith W Keith |
President |
• • • |
2023-12-05 |
4 |
A |
$0.00 |
$0 |
I/I |
210,000 |
250,000 |
|
- |
|
| Walker Mark D |
Chairman and CEO |
• • • |
2023-12-05 |
4 |
A |
$0.00 |
$0 |
I/I |
200,000 |
200,000 |
|
- |
|
| Lowrey Maria Vilchez |
Chief Growth Officer |
• – – |
2023-08-22 |
4 |
D |
$2.32 |
$2,684 |
D/D |
(1,157) |
2,743 |
|
- |
|
| Lowrey Maria Vilchez |
Chief Growth Officer |
• – – |
2023-08-22 |
4 |
OE |
$0.00 |
$0 |
D/D |
3,900 |
3,900 |
|
- |
|
| Pillai Anu |
Chief Technology Officer |
• – – |
2023-06-10 |
4/A |
D |
$3.25 |
$5,922 |
D/D |
(1,822) |
4,394 |
|
- |
|
| Pillai Anu |
Chief Technology Officer |
• – – |
2023-06-10 |
4/A |
OE |
$0.00 |
$0 |
D/D |
6,216 |
6,216 |
|
- |
|
| Smith W Keith |
President |
• • • |
2023-06-10 |
4/A |
D |
$3.25 |
$16,068 |
D/D |
(4,944) |
15,356 |
|
- |
|
| Smith W Keith |
President |
• • • |
2023-06-10 |
4/A |
OE |
$0.00 |
$0 |
D/D |
20,300 |
20,300 |
|
- |
|
| Walker Mark D |
Chairman and CEO |
• • • |
2023-06-10 |
4/A |
D |
$3.25 |
$16,068 |
D/D |
(4,944) |
15,356 |
|
- |
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41 Records found
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Page 1 of 2 |
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Transaction Code Key: |
Ownership Code Key |
| |
B |
- Buy |
AB |
- Automatic Buy |
D |
- Direct Ownership |
| |
S |
- Sell |
AS |
- Automatic Sell |
I |
- Indirect Ownership |
| |
OE |
- Options Exercised |
A |
- Acquired |
| |
IO |
- Initital Ownership |
D |
- Disposed |
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0.10 (1.89%) 
